About the Project
ParkPlease is an online event parking service that makes parking as easy as using a friend's parking space. Anyone with a space can rent it for cash and drivers can easily reserve and enjoy the prime parking locations. I co-founded ParkPlease with 3 others and we proceeded to operate for the following 2 years.
I managed the product roadmap, led the design process, oversaw the development and kept everyone running in the same direction in a fast paced environment. I also created the website flows, interactions and layouts from the ground up.
A Hair Pulling Experience
Stress Free Parking
In order to make the ParkPlease design accessible, I wanted to (1) deliver all relevant information as quickly as possible to the user and (2) be completely transparent about how the processes in the site work.
The design of the homepage reflects goal of bringing all pertinent information and actions to the forefront and giving the user the tools to easily find exactly what they need. The navigation was designed so that the most important actions - park and post - are easily accessible and always available. As a buyer, the most relevant pieces of information to renting a parking spot are location and price. For this reason, the map takes up the most real estate on the page, and
the pins are marked with the daily price of the spot. Just one click away, is the spot detail modal if the user wants more information about the spot. The filters help narrow the spots further and the spots turn grey after they have been viewed so the user knows what they have already clicked on. The flows for posting a spot and for booking a spot were designed with the goal of being completely transparent to the user about what to expect. The pages for posting a spot show exactly the steps that the user will go through as they post their spot front and center, so the user knows where he is in the process at each step of the way. The flow for booking a spot explains to the user how the requests work at the header of each screen.
I have always believed that the way to have happy customers is to have happy suppliers. Because of this belief, I have envisioned a very interactive seller dashboard with hints of game mechanics, to excite and motivate sellers to continue to post spots and confirm their reservations. Sellers can see all the activity that has occurred on their spots in their dashboard to help them understand why their spot may or may not be booking and also to give them the tools to reach out to people who seem interested in their spots. The ultimate goal is that the seller activity feed -
and other eventual features - will turn the sellers into our own product evangelists, inspiring them to chase after the sale, bringing in the mutual benefit of income and additional users. The large “upcoming payments” number reflects the total amount pending for confirmed reservations (sellers do not get paid until after the reservation is complete). Each time a seller confirms a reservation, the number will go up. The positive reinforcement will motivate sellers to confirm reservations and the pot of gold at the end of the line will encourage sellers to carry out the agreement with integrity.
The main lesson I took away from this project was never to prioritize shipping something over shipping the right thing. I believe our emphasis on time to market in at the start of the project, really blinded us from seeing that the right thing to do was to create a holistic experience, rather than to tack On Demand onto our existing functionality. Had we taken a holistic approach from the start, we may have saved some time. However, I was lucky to have been working with a team that was so resilient once we realized what the right path was and know the on Demand app will turn out to be a great product.